Liang Sun

President of Generate, President of Generate (China) Trading Ltd.


Sun Liang, President of Generate BVBA and Generate (China) Trading Ltd., holds a Bachelor’s Degree from the International Shipping Department of Shanghai Maritime University, a Master’s Degree in Shipping Economy from Universiteit Antwerpen, and a Master’s Degree in International Management from Ontdek Antwerp Management School.

Mr. Sun has been helping European companies enter the Chinese market since 2013, providing all-around sales and business expansion solutions through the Company. In 2018, Mr. Sun established a sales company in Flanders in Northern Belgium. It is engaged in trading activities for exporting Chinese products to Europe, helping Chinese companies build sales and distribution center teams in Europe, establishing and implementing marketing strategies, seeking investment targets, and striving for investment project implementation. Relevant industries include clean energy technology and other hi-tech industries.

Mr. Sun won the “Entrepreneur of the Year” award from the American Chamber of Commerce in Shanghai in 2018. In the same year, BenCham Shanghai presented Generate BVBA with the “Best Team Finalist” award.